Todd Eller argues 2025 is the year platforms such as TikTok, Instagram (with Reels), YouTube (with Shorts) and LinkedIn reshape social engagement. Short-form video dominates, long-form content still holds value, and social commerce is deeply embedded in Instagram and TikTok experiences. Brands that ignore these shifts won’t just lose trends—they’ll lose audience relevance. For more details: https://www.instagram.com/reel/DF4pXZeRxdM/
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