Generative Engine Optimization Explained
Generative Engine Optimization (GEO) is a modern strategy designed to adapt content for AI-powered search experiences. While SEO ensures visibility on search engines like Google, GEO optimizes content so that it is understood, selected, and presented by generative AI engines. These engines summarize, contextualize, and recommend content in ways very different from traditional search rankings. GEO involves crafting content that is structured, clear, authoritative, and tailored for natural language processing. As AI-powered platforms reshape how people find answers, GEO ensures your business, brand, or message remains relevant and visible within AI-driven recommendations and responses. It’s SEO—evolved for AI.
https://infogentech.com/blog/g....enerative-engine-opt
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