How Does GEO Change SEO?
Generative Engine Optimization (GEO) is transforming SEO by aligning content with AI-driven search systems. Traditional SEO relies heavily on keywords, backlinks, and technical factors, but GEO shifts the focus to natural language, structured data, and contextual depth. With generative AI engines analyzing user intent in new ways, businesses must adapt by creating content that answers queries in conversational and informative styles. GEO ensures visibility in generative search results, where AI summaries dominate. By understanding how GEO changes SEO, marketers can refine strategies to engage users effectively, enhance discoverability, and future-proof digital presence in the world of generative AI.
https://infogentech.com/blog/g....enerative-engine-opt
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