Generative Engine Optimization Explained

Generative Engine Optimization (GEO) is a new digital marketing strategy that helps businesses adapt to AI-driven search. Instead of only ranking in search engines, GEO ensures your content is discoverable by generative models that provide direct answers. GEO works by creating structured, high-quality, and conversational content that aligns with AI responses. If you’re asking “what is generative engine optimization,” think of it as SEO 2.0—tailored for AI engines. GEO generative engine optimization can help brands stand out, increase visibility, and deliver better customer engagement in an evolving search landscape dominated by artificial intelligence.

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