Raghunandan Saraf told that initially his family's business was to sell wood. Later it changed to selling furniture. This ancestral business of his is about 40 years old. This business is in Sardar city of Churu district of Rajasthan. Raghunandan says that he wanted to do something innovative in the business and take it to retail as well. After his father refused, he borrowed 50 thousand rupees from friends and in 2014, he made a small office in a corner of the factory and started selling furniture online. He created his own website to sell furniture.

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