For many across the country, the length and breadth of their family business begins from a small part of the town and concludes within it. Such MSMEs have been running the entrepreneurship culture for decades now. Things weren’t so different when Raghunandan Saraf, an MBA graduate from Shree Ram College of Commerce Delhi, joined his family’s furniture retail space in 2009. Although the company was exporting to the global markets of England and Germany, the sales within India showed a dire state of affairs. Capturing his vision to beautify the living spaces in India, Saraf Furniture brought forward a customised outlook to cater to individualistic choices.



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https://www.forbesindia.com/article/brand-connect/raghunandan-saraf-the-journey-from-a-tieriii-city-to-a-national-brand/65983/1



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