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The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. The value of this market was USD 919.13 billion in 2019 and is expected to rise at a CAGR of 8.20% between 2020 to 2027 to reach USD 1,257.77 billion by the end of 2027.

Increasing Popularity of Refreshment Drinks to Aid in Favor

The increasing prevalence of various acute and chronic diseases have encouraged people to adopt a healthy lifestyle. These habits include regular exercise and fitness and consumption of nutritional food and beverage products. The rising inclination towards healthy lifestyle and eating habits is the key factor promoting the global non-alcoholic beverages market growth. In addition to this, the increasing popularity of refreshment drinks and the advent of innovative flavors and taste will add a boost to the growth of the market in the forecast period.

On the contrary, the fluctuating prices of raw materials to make non-alcoholic beverages and fluctuation in its availability, especially for seasonal fruits may cause major hindrance to the market in the coming years.

Nevertheless, the evolution of e-commerce platforms and the rising production of soft drinks to suffice to the needs of the consumers are likely to help the market witness lucrative growth opportunities in the forthcoming years.

Regional Analysis:

Asia Pacific Held Largest Shares Attributing to Rising Disposable Income of People

Among all regions, Asia Pacific held the largest non-alcoholic beverages market share in 2019. This is attributable to the increasing modernization and adoption of western habits among people that resulted in rise in expenditure on beverage products. On the other side, the North American market earned USD 199.53 billion and will showcase significant growth in the coming years on account of rising demand for sports drinks and RTD beverages in the region. Besides this, the Europe market will witness a notable growth on account of the decline in consumption of alcoholic beverages and increasing popularity of 'better-for-you ”products, thereby promoting the consumption of healthy soft drinks.

Competitive Landscape:

Coca-Cola Company is Dominating Market Attributing to Continuous Innovations

The global market for non-alcoholic beverages is consolidated in nature on account of the presence of a handful of players holding major shares such as Nestle SA, The Coca Cola Company, and PepsiCo Inc. Among these, the market is dominated by the Coca- Cola Company accounting to the continuous innovations in their beverage products. This includes VitaminWater range, probiotic drinks, fermented drinks, and RTD beverages, among others. In March 2019, this company launched a new drink of Jaljeera flavor into the Indian market. Other players operating in this market are engaging and investing heavily on innovative product launches to gain a competitive edge in the market competition. Some others are engaging in collaborative efforts such as agreements and contracts, joint ventures, and partnerships,

Key Industry Developments:

December 2019 - The launch of a greenhouse accelerator program in 2020 was announced in North America by PepsiCo Co. to help smart startup companies provide the base for following up with the current trends in the non-alcoholic beverage segment and earn a position in the market competition.

Browse In-depth Summary of This Research Insight:

https://www.fortunebusinessins....ights.com/industry-r

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The global oats market size is expected to reach USD 6.90 billion, exhibiting a CAGR of 3.8% during the forecast period. The growing consumption of whole-grain foods owing to its health benefits will enable speedy expansion of the market, states Fortune Business Insights, in a report, titled “Oats Market Size, Share & Industry Analysis, By Type (Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional Forecast, 2020 – 2027.” The market size stood at USD 5.18 billion in 2019.

Market Driver:

Significant Utilization in Animal Feed to Drive Market

The vast application of oats in the animal feed industry owing to its properties to improve feed value will foster the growth of the market. The higher fat content compared to other cereals enhances energy content in the feedstock. Similarly, it adds key components for easy digestibility in animals. The balanced amino acid composition along with palatability makes it ideal for poultry, horses, and piglets. Thus, boosting the growth of the market. However, the wide availability of whole grains such as wheat, barley, sorghum, and quinoa that possess nearly the same nutritional profile can as an obstruction for the growth of the market. Besides, heavy demand for barley owing to its negligible cholesterol and triglyceride levels can further dampen the growth of the market.’

Mass Disruption in Food Industry to Impede Development during Coronavirus

The lockdown imposed by the governments has disturbed the supply chain activities, resulting in market closure and disrupted the food services sector. The food manufacturers and processors are observing several inhibitions in their operations. The shutdown of hotels, restaurants, & Café has negatively impacted the global market. Nevertheless, the production remained unaffected as deliveries of seeds, fertilizers, and crop protection was made available by the governments. Moreover, the ease accessibility of food supplies and commodities by the governments can aid in recovering losses and incite remunerative business outcomes.

Regional Analysis:

Increasing Health-Conscious Consumers to Aid Growth in Europe

The market in Europe is expected to hold a significant share during the forecast period owing to the high production in countries such as Russia, the U.K., Italy, and Spain. The increasing health consciousness among consumers to boost growth in the region. The increasing demand for healthy grain-based snacks will bolster the growth of the global market in Europe. The hectic lifestyles of European consumers have led to high nutritional food products. Hence, increased production and consumption in European Countries will spur opportunities for the market. North America is expected to hold the largest share in the global market owing to the growing consumption of porridge or oatmeal as a staple food.

Key Development:

November 2018: Nestle SA announced that it has added a new product to its cereals range containing whole grains, called Oat Cheerios breakfast cereals in the UK.

The Report Lists the Key Companies in the Oats Market:

Quaker Oats Company (PepsiCo, Inc.) (New York, U.S.)
Morning Foods Ltd. (Crewe, United Kingdom)
The Kellogg Company (Michigan, U.S.)
Richardson International Ltd. (Winnipeg, Canada)
Bob’s Red Mill Natural Foods, Inc. (Oregon, U.S.)
Avena Foods Ltd. (Regina, Canada)
Glanbia, Plc. (Kilkenny, Ireland)
The Ancient Grains, Co. (Kildare, Ireland)
Aussee Oats Milling Pvt Ltd (Gampaha, Sri Lanka)
Blue Lake Milling (SA, Australia)
Browse In-depth Summary of This Research Insight:

https://www.fortunebusinessins....ights.com/industry-r

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