Wise: A Complete Overview
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Wise, formerly known as TransferWise, is a global financial technology company that specializes in international money transfers and borderless banking. Founded in 2011 by Taavet Hinrikus and Kristo Käärmann, Wise was created to make sending money abroad faster, cheaper, and more transparent than traditional banks. Today, it serves millions of customers worldwide and is recognized as one of the most trusted platforms for cross-border financial transactions.

At its core, Wise allows users to send and receive money internationally at real exchange rates, without the hidden fees often charged by banks. Instead of using inflated exchange rates, Wise applies the mid-market rate—the same rate seen on financial markets—and charges a small, upfront fee. This transparency has made Wise a preferred choice for individuals, freelancers, and businesses managing global payments.

Wise operates through a multi-currency account, known as the Wise Account, which enables users to hold, send, and receive money in more than 40 currencies. Each account comes with local bank details in multiple regions, such as the US, UK, EU, and Australia, allowing users to receive payments as if they had a local bank account in those countries. This feature is especially useful for remote workers, international students, and global businesses.

The Wise Debit Card, available in many countries, allows users to spend money directly from their multi-currency account. The card automatically converts currencies at the best available rate whenever a purchase is made abroad, helping users avoid high foreign transaction fees. It can be used for online shopping, travel, and everyday spending, both domestically and internationally.

Wise also offers business accounts designed for companies that operate across borders. These accounts support batch payments, invoice management, and integration with accounting software such as Xero and QuickBooks. Businesses can pay employees, contractors, and suppliers in multiple currencies while saving on conversion costs.

Security and compliance are central to Wise’s operations. The company is regulated by financial authorities in multiple countries, including the UK’s Financial Conduct Authority (FCA) and the US Financial Crimes Enforcement Network (FinCEN). Wise uses advanced encryption, two-factor authentication, and verification processes to protect user data and prevent fraud.

Wise’s mobile app provides a user-friendly experience, allowing customers to manage accounts, track transfers, and convert currencies in real time. Notifications keep users updated on transfer progress, ensuring transparency at every step.

In addition to personal and business transfers, Wise has expanded its services through Wise Platform, which allows banks and financial institutions to integrate Wise’s technology into their own systems. This partnership model helps other companies offer low-cost international transfers to their customers.

In conclusion, Wise has redefined international money management by combining transparency, speed, and affordability. Its innovative approach to currency exchange and borderless banking has empowered individuals and businesses to move money globally with confidence. By focusing on fairness and efficiency, Wise continues to lead the transformation of global finance in the digital era.

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