How Does GEO (Generative Engine Optimization) Work?
GEO, or Generative Engine Optimization, works by aligning your content with how AI systems generate answers. Instead of focusing only on ranking in Google’s search results, GEO ensures your content is structured, context-rich, and authoritative so it can be selected by generative engines like ChatGPT, Bard, or Bing AI. To understand how GEO works, think of it as teaching AI tools to prefer your content when creating responses. It involves optimizing natural language, providing clear context, and building trustworthy content. GEO generative engine optimization helps brands appear in AI-driven summaries, making it a powerful future marketing strategy.
https://infogentech.com/blog/g....enerative-engine-opt
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