Raghunandan Saraf grew up observing his family’s furniture export business as a child. His family has been part of the unorganised furniture industry for almost four decades. Post his graduation from Shri Ram College of Commerce, Delhi, Raghunandan, after returning to his hometown in Sadarshahr, Rajasthan, realised the need to transform his family’s business, and the entire furniture industry. Raghunandan, a visionary second-generation entrepreneur, leveraged the potential of digital commerce to expand Saraf Furniture, a brand that started as a modest workshop and showroom trading Sheesham wood locally 40 years ago.



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