The increasing interest in pea protein isolate is primarily attributed to its unique benefits over other sources, such as animal protein or other plant-based sources, including their sustainable production, low allergenicity, and health benefits of eating a pea protein-based diet. Also, a growing number of millennial consumers are looking for simpler labels, appetizing products, and alternative protein sources to accommodate personalized nutritional choices, which is expected to accelerate the growth of the pea protein market.
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