The Brand Science Institute is the leading think-tank in all brand and consumer management questions. Our main purpose is to innovate the way companies communicate with their customers. We are supporting marketing management to master all future-oriented brand communication challenges. BSI works strictly interdisciplinary with the technology, psychology, and social sciences sector. Internationally we have the largest database of leading research papers and results from our own and partnering research centers and universities. The Brand Science Institute works on a non-profit basis, reinvesting all project budgets into research funding to guarantee the latest information on brand innovation for our partnering clients – And YES, we are a German Company.